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Brand Journey
2010 - Now
Hehe High Jewelry was established in Hangzhou in 2010 by Ms. Mu Tong, focusing on
providing bespoke high jewelry for collectors. The brand has its in-house independent
design, R & D, and craftsmanship teams to offer a holistic experience to collectors.
The first boutique opened
2010
Ms. Mu Tong founded Hehe High
Jewelry in Hangzhou. The first
boutique at No. 19 Siyi Road opened with
jadeite as the main product category,
aiming to inherite the refined elegance
of Eastern aesthetics.
Jewelry Design Department and Craftsmanship Department formally established
Playing pivotal roles in the brand's evolution.
2014
The Four Seasons
Hotel boutique debuted
The brand began exploring designs that
harmonize classical Eastern grace with
modern sophistication.
2017
Brand Classics Lauched
2018
Launched the West Lake Jadeite High Jewelry Collection and the Nature's Poetry Jadeite High Jewelry Collection,
crystallizing the brand’s distinct modern jadeite aesthetic system.
FULU Jadeite High Jewelry Collection Released
2019
Released the FULU Jadeite High Jewelry Collection, celebrated for its symbolic forms and artistic mastery.
This became another iconic collection following West Lake’and Nature's Poetry.
2019
The Hehe Art Center Established
The Hehe Art Center was established, upgrading core systems
including gemstone curation, design innovation and client services.
2020
The "2020 BAZAAR Jewelry Annual Outstanding Jewelry Design Award"
Hehe High Jewelry won the "2020 BAZAAR Jewelry Annual Outstanding Jewelry Design Award" for
its Sunlit Radiance jadeite necklace, earning authoritative recognition for its modern jadeite aesthetics.
The Grand Hyatt flagship store opened
2020
The Grand Hyatt flagship store opened, accompanied by the release
of Lumière Harmony emerald and diamond brooch.
Hehe High Jewelry·Huanglong Residence launched
2022
Hehe High Jewelry·Huanglong Residence launched, with acclaimed actress
Ms. Zuo Xiaoqing becoming the brand’s first celebrity ambassador.
2022
Unveiled the annual masterpiece
Unveiled the annual masterpiece—
Eternal Iris sapphire brooch—and introduced
the Space Trace High Jewelry Collection.
Debuted the National Grace, Ascending
Dragon, and Floriography of the East jewelry collections,
2024
Debuted the National Grace, Ascending Dragon, and Floriography of the East jewelry collections,
blending heritage and innovation to explore the depth of Chinese aesthetics.
The brand's modernjadeite jewelry philosophy reached maturity.
Global High Jewelry Tour
2024
The brand launched its first global high jewelry tour at the Musée des Arts Décoratifs in France,
with subsequent exhibitions in Venice, Beijing, and Hangzhou,
fostering East-West cultural dialogue through jewelry artistry.
Brand Journey
2010 - Now
Hehe High Jewelry was established in Hangzhou in 2010 by Ms. Mu Tong, focusing on providing bespoke high jewelry for collectors. The brand has its in-house independent design, R & D, and craftsmanship teams to offer a holistic experience to collectors.
2010
The first
boutique opened
Ms. Mu Tong founded Hehe High Jewelry in Hangzhou. The first boutique at No. 19 Siyi Road opened with jadeite as the main product category, aiming to inherite the refined elegance of Eastern aesthetics.
2014
Jewelry Design Dpt. &
Craftsmanship Dpt.
Jewelry Design Department and Craftsmanship Department were formally established, playing pivotal roles in the brand's evolution.
2017
The Four Seasons Hotel
Boutique Debuted
The Four Seasons Hotel boutique debuted. The brand began exploring designs that harmonize classical Eastern grace with modern sophistication.
2018
Iconic Jadeite
Collections Released
Launched the West Lake Jadeite High Jewelry Collection and the Nature's Poetry Jadeite High Jewelry Collection, crystallizing the brand’s distinct modern jadeite aesthetic system.
2019
FULU Jadeite
High Jewelry Collection
Released the FULU Jadeite High Jewelry Collection, celebrated for its symbolic forms and artistic mastery. This became another iconic collection following West Lake’and Nature's Poetry.
2019
The Hehe
Art Center Established
The Hehe Art Center was established, upgrading core systems including gemstone curation, design innovation and client services.
2020
The "2020 BAZAAR Jewelry Annual Outstanding Jewelry Design Award"
Hehe High Jewelry won the "2020 BAZAAR Jewelry Annual Outstanding Jewelry Design Award" for its Sunlit Radiance jadeite necklace, earning authoritative recognition for its modern jadeite aesthetics.
2020
The Grand Hyatt
Flagship Store Opened
The Grand Hyatt flagship store opened, accompanied by the release of Lumière Harmony emerald and diamond brooch.
2022
Hehe High Jewelry·Huanglong
Residence launched
Hehe High Jewelry·Huanglong Residence launched, with acclaimed actress Ms. Zuo Xiaoqing becoming the brand’s first celebrity ambassador.
2022
Unveiled the
Annual Masterpiece
Unveiled the annual masterpiece— Eternal Iris sapphire brooch—and introduced the Space Trace High Jewelry Collection.
2024
Modern Jadeite Jewelry
Debuted the National Grace, Ascending Dragon, and Floriography of the East jewelry collections, blending heritage and innovation to explore the depth of Chinese aesthetics. The brand's modernjadeite jewelry philosophy reached maturity.
2024
First Global
High Jewelry Tour
The brand launched its first global high jewelry tour at the Musée des Arts Décoratifs in France, with subsequent exhibitions in Venice, Beijing, and Hangzhou, fostering East-West cultural dialogue through jewelry artistry.
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